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Total Market Size
Total Market Size
Potential Market Size >>
Female=151Mn : Males=173Mn
Global Population = 7.7 Bn > India's Population = 1.45 Bn
Male:Female = 1:1 > ~800 Mn
Labour Force = 600 Mn > Urban = 55% : Rural = 45%
Workforce Median Age = 29 >
Median Age Targeted = 24
Unemployment Rates >
Female = 7.8% : Male = 5%
Following from Curve 2 -
Estimated Potential Market Size ~ 324 Million. [Serviceable Obtainable Market]
In reality, following Pareto's Law, only 20% of the above or ~65 Mn people engaged, is a hypothetical scenario, conservative enough.
By the same logic, about 25% of the engaged customers are active regularly on the platform ~ 16Mn Users.
Lastly, Ledgr's targeted demography is mixed. Yet, during the initial growth stages, 10% or 1.6 Million Users (approx.) is a reasonable Market Size accounting in most, if not all, personas and groups.
Thus,
Initial Target Market
=
1.6 Million Users in 3-4 years.
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